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What are meta tags?

Meta tags are pieces of code you can place in your web page to help you tell the search engine how you would like to be indexed.

Why use meta tags?

Many of the top search engines use meta tags in determining your placement  in their directories. With the proper use of meta tags, you can  improve your position in the search engines.

Use the Meta Tag Builder below to make your tags


Meta Tag Builder

(read about meta tags)

META tags have two possible attributes:
  • <META HTTP-EQUIV="name" CONTENT="content">
  • <META NAME="name" CONTENT="content">
META tags should be placed in the head of the HTML document, between the <HEAD> and </HEAD> tags (especially important in documents using FRAMES).


Meta Tag Builder: Just fill in the blanks and copy the html code


Use Meta  tags.:

<Meta name="KEYWORDS" content="keyword1,keyword2,keyword3">
<Meta name="description" content="Visit this site for the best widgets on the internet!">

Arrange the keywords in the Meta tags in order of importance.

Don't use the same word within the Meta tags too many times. Choose a cut-off point, usually between 3-6 repetitions. Keep the Meta tags to a maximum 1024 characters, otherwise the excess characters will simply be ignored by most search engines. I generally keep my Meta Tags to 250 characters.

When you have several occurrences of the same words in the Meta tag use different capitalization such as: promotion, Promotion, and PROMOTION. The general rule of thumb, however, is to keep everything in lower case.

It is also a good idea to add common misspellings of some of your keywords into your Meta tags if you have some room. For example "promotion" could be spelled "promotion" by someone who is typing fast.

Use interesting descriptions in the Meta Description tag. Use words like "secret", "insider information" and "free". Don't just fill the description tag with keywords.

Use comment tags which contain an identical copy of your Meta keyword tag, as some search engines do index them.

Think of one or two main keywords for your site, and make them appear 5-6 times each on your front page.

Some search engines will look for "keyword density", meaning how far apart the keywords appear. Some will only look at the first 200 characters of your site, and count the number of times the keyword appears. Others will index a bit from the top, middle, and bottom parts of your website, and search them for keywords. Generally keyword density should be in the 2-3% range.

For those main keywords use <strong>keyword<strong> or a bigger font size, <h1>Keyword</h1> is especially effective.

Think of secondary keywords. If your main keyword was "Promotion" reinforce it with smaller keywords on your front page such as website, web page and free and make them appear several times on the main page. Also, put them in the ALT image tags (explained below).

Put a combination of main and secondary keywords in your title. Most search engines index 60 to 80 characters of the title, use them.

In the first two images on your website use ALT tags, and fill them with several important keywords in order of importance, and perhaps with different capitalization. However, it's important not to repeat  the same word too many times within the Meta tags, alt tags, and the text on the website as that could get you banned from search engines.

If your site deals with many different topics, create sub-directories on your server. Put the different parts of your page in different directories, and use different Meta and Title tags optimized for the category that the particular page covers. Submit each sub-directory to the major search engines separately.



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