Arrange the keywords in the Meta tags in
order of importance.
Don't use the same word within the Meta
tags too many times. Choose a cut-off point, usually between 3-6 repetitions.
Keep the Meta tags to a maximum 1024 characters, otherwise the excess
characters will simply be ignored by most search engines. I generally keep my
Meta Tags to 250 characters.
When you have several occurrences of the
same words in the Meta tag use different capitalization such as: promotion,
Promotion, and PROMOTION. The general rule of thumb, however, is to keep
everything in lower case.
It is also a good idea to add common
misspellings of some of your keywords into your Meta tags if you have some
room. For example "promotion" could be spelled "promotion"
by someone who is typing fast.
Use interesting descriptions in the Meta
Description tag. Use words like "secret", "insider
information" and "free". Don't just fill the description tag
Use comment tags which contain an identical
copy of your Meta keyword tag, as some search engines do index them.
Think of one or two main keywords for your
site, and make them appear 5-6 times each on your front page.
Some search engines will look for
"keyword density", meaning how far apart the keywords appear. Some
will only look at the first 200 characters of your site, and count the number
of times the keyword appears. Others will index a bit from the top, middle,
and bottom parts of your website, and search them for keywords. Generally
keyword density should be in the 2-3% range.
For those main keywords use
<strong>keyword<strong> or a bigger font size,
<h1>Keyword</h1> is especially effective.
Think of secondary keywords. If your main
keyword was "Promotion" reinforce it with smaller keywords on your
front page such as website, web page and free and make them appear several
times on the main page. Also, put them in the ALT image tags (explained
Put a combination of main and secondary
keywords in your title. Most search engines index 60 to 80 characters of the
title, use them.
In the first two images on your website use
ALT tags, and fill them with several important keywords in order of
importance, and perhaps with different capitalization. However, it's important
not to repeat the same word too many times within the Meta tags, alt
tags, and the text on the website as that could get you banned from search
If your site deals with many different
topics, create sub-directories on your server. Put the different parts of your
page in different directories, and use different Meta and Title tags optimized
for the category that the particular page covers. Submit each sub-directory to
the major search engines separately.